OBETZ, Ohio ā When Gregg Berhalter was hired as head coach and sporting director of Columbus Crew SC after the 2013 season, he had to sell his new squad on his philosophies as a coach.
Berhalter had been fired earlier that year as coach of Hammarby in the Swedish second division, with the club citing a lack of offense as the reason.
"Gregg has brought order to our defensive game and has good discipline in the squad, but unfortunately we have not seen good enough dividends in the offense," Hammarby chairman Kent Hertzell told the club website at the time.
But when Berhalter arrived in Columbus, he brought with him a different idea, one that he had been formulating between the two jobs as he traveled around Europe, watching games in Spain, England, Sweden and the Netherlands.
And when he presented his new theories to the teamās only Designated Player at the time, experienced maestro Federico Higuain, the Argentinian was incredulous.
āI said, āYouāre crazy. Itās too much. It wonāt work,āā Higuain recalled with a smile.
Berhalterās plan, as has been demonstrated in his four years with Columbus, was an attacking-first style that included aggressive fullbacks, an appreciation of possession and an uncanny ability to put chances on a silver platter for his strikers.
And by the clubās first preseason game of 2014, Higuain said he was sold.
āIt worked,ā he said.
That conversion was key for Berhalter, who said his concern wasnāt about forcing his system on his players. Instead, he said he wanted to get āapprovalā from them.
āNone of this would be possible if it wasnāt for the players, and [Higuain] is a big part of it,ā Berhalter told MLSsoccer.com. āThere are other guys along the way who have been big parts of it. Itās key to have the players wanting to do this and embracing it. If not, itās going to be very difficult.ā
Pedro Santos arrived in the middle of the 2017 season, and the experienced winger said he fit right in to Berhalterās style of play. Santos and Higuain both said they donāt think the system is unique in world soccer, but think itās a good way of approaching the game.

Higuain and Berhalter | USA Today Sports Images
Santos said he appreciates its emphasis on exploiting open space, and believes āof courseā it would work anywhere in the world.
āIf you play against other teams who close the space, the important thing is the movement ā the ball and the players,ā he said. ā[Whether] you do it here or another place, I think you get a result.ā
But the systemās player-friendly style and adaptability doesnāt mean itās easy to adjust to.
Midfielder Artur was just 19 when Berhalter brought him to Columbus last season, and the Brazilian said heās only now feeling fully ācomfortableā in the system at all times. While he said he likes the way the team plays, he admitted it can be difficult to learn.
āItās hard,ā he said. āYou have to be very focused and concentrate to do everything right.ā
After four seasons, the system has Crew SC in the midst of an undefeated start to 2018, despite trading away Ola Kamara and Justin Meram in the offseason.
Thatās no surprise to Berhalter, who has been content to trade away players who appeared to be key cogs like Kei Kamara, Michael Parkhurst, Tony Tchani and Ethan Finlay over the years.
And with new faces performing well once again in key roles for the team, itās never been more evident that the real star in Columbus is the system.
āWeāre about the collective,ā Berhalter said. āWeāre about 11 players, on the day, being able to play together in a way that makes it difficult for the opponent. I donāt think weāve ever been about the individuals; thatās not our style.ā
None of the teamās ability to move on from its stars comes as a surprise to its coaches or players, who have consistently said their success has never depended on specific pieces.
What does surprise them, however, is that some people are just beginning to notice.
āWeāve been playing this way for [four years] now,ā Higuain said with a laugh. āIām surprised the media is talking about it now.ā